The future of publishers and publishing

(New York, NY)—Though no one expects publishing houses to disappear, their future role is a hotly debated topic among industry insiders.

Packaging, distributing and promoting books means something different today than it did just a few years ago. Literary agents are now marketing and promotion people, and the real profit centers are developing through inexpensive, direct-to-the-customer deliveries such as self-published e-books and ghostwritten audio books.

Amazon.com already offers e-books at fire-sale prices, which has traditional publishers up in arms, fearing that their revenues could be slashed by as much as half or more. Some publishers, such as Simon & Schuster, are responding by dumping their paperback divisions in favor of a push toward digital. But fierce competition with self-publishers could further erode their bottom line.

“E-books are exploding with a more than 500% increase in sales compared to only a few years ago,” says Joel Hochman of Arbor Books, Inc. (www.arborbooks.com), “And self-published authors are looking to combine e-book creation with the ghostwriting and short-run printing that has served them so well.”

Then there’s the soon-to-be-ubiquitous vending machines like the game-changing new Espresso Book Machine. Print on demand will continue to get more affordable and more profitable for self-published authors, especially when they save valuable time by having a ghostwriter do the work.

All it takes to become a publishing success now is an idea and a ghostwriter—something that terrifies mainstream publishers.

Arbor Books was founded more than ten years ago and has stayed ahead of the curve by combining these services for their clients. It’s a model built to embrace the digital revolution.

“Everything is going digital,” says Mr. Hochman. “Virgin Megastores are closing shop because of the revolution in digital music, and it’s just a matter of time before the same happens in the book world.”

According to industry experts, there are three main reasons clients are flocking to full-service firms such as Arbor Books:

* Vertical integration, which allows control over the process from concept to e-book.

* Affordable pricing for packaged deals.

* Customer support that fly-by-night operations cannot provide.

For more information about writing, publishing and book-marketing services, please feel free to visit Arbor Books, Inc. at www.arborbooks.com or call 1-800-877-2500.

10 Reasons E-books are the new paperbacks

Article: 10 Reasons E-books are the new paperbacks

(New York, NY)—Just a few short years ago, the avid reader who wanted convenience and savings would wait for desirable titles to appear in paperback. It was cheap and as easy as going to the grocery store. Now, e-books are making paperbacks obsolete.

“Readers now understand that even the trip to the grocery store is unnecessary,” says Joel Hochman, co-owner of Arbor Books, Inc., a leading e-book producer and ghostwriting firm. “‘Cheap and easy’ now means an instant download to your reader, which can hold thousands of titles.”

According to Amazon.com, e-book sales have already surpassed hardcover sales and will surpass paperback sales in 2011. Paperbacks have always sold more copies because of their lower cost, but without that advantage they are disappearing from the marketplace.

According to industry statistics, e-book sales have skyrocketed in the last ten years because of improved e-book readers and ease of downloads. The Association of American Publishers estimates that physical book sales generated $24.3 billion in 2008, down 3% from 2007. Self-published and ghostwritten books, however, are increasing in number.

Here are 10 more reasons why e-books are the new paperbacks:

* eBook sales are growing exponentially.

* eBooks offer authors a much heftier royalty, making them more attractive to independent self-publishers

* eBooks are very cheap to buy.

* eBooks don't take up space, rot or collect dust.

* eBooks can be instantly downloaded and then read immediately

* With today’s improved electronic readers, e-books have the advantage of go-anywhere practicality and durability.

* Publishers are reluctantly embracing eBooks and may already be thinking about abandoning traditional paperback and hard cover divisions in favor of e-book production.

* E-books are so cheap to mass produce -- it’s as simple as copying a master computer file—that the relatively huge cost of printing paperbacks and hard cover books may no longer make sense.

* Kindle and iPad sales are skyrocketing as readers discover that their high purchase prices are still lower than the total cost of the many paperback books they will read.

* A younger generation, already accustomed to downloading and a digital world, will expect content in electronic form, just as their parents saw paperbacks as the avenue to cheaper content.

For more information about writing, publishing and book-marketing services, please feel free to visit Arbor Books, Inc. at www.arborbooks.com or call 1-800-877-2500.

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Welcome to Arbor Ghostwriting. We are a ghostwriting and editing company that also offers self-publishing and marketing services.